Understand the hotel
Ground content in the hotel's facilities, offers, events and brand information.
Content marketing
STAR
Keep the hotel's stories connected to its guests
STAR uses hotel information to create content at scale for different audiences and platforms, responds promptly to enquiries after publication and collaborates with the other digital employees.
How the work comes together
Create for each audience
Produce content for different audiences and platforms within the hotel's review and publication scope.
Follow the conversation
Respond to post-publication enquiries and connect guest needs with the other digital employees.
Confirm source information, publication permissions and account access. Do not invent facilities, offers, rates or promotional promises.
IN PRACTICE
A clear role. A defined handover.
For marketing teams that need ongoing hotel product content and continuity after publication. STAR turns hotel materials into reviewable drafts and connects guest questions to service and reservations.
A concrete workflow
Scenario: a hotel stay needs different messages for families, business travelers or couples.
Learn the materials: organise brand, product benefits, images and video, confirming the promotion and product facts.
Create drafts for review: adapt audience priorities into posts, carousels or short-video content.
Continue after approval: the hotel reviews and publishes. In connected workflows, answer product questions and work with Lucy and Max; hotel staff handle complex requests.
Before connecting
- Hotel-approved brand, product, image, video and promotion materials.
- A content reviewer, publication workflow and account permissions. Confirm supported formats and channels.
- An agreed reply scope and connected Lucy, Max or staff handover workflows.
Where people decide
The hotel reviews facts, benefits, prices and final publication. STAR does not invent promotions or facilities. People handle complex enquiries, unauthorised commitments and unconnected service workflows.
Questions before you begin
Does STAR only write copy?
The film shows posts, carousels, short videos and stories that present one product to different audiences. Confirm deliverable formats and platform adaptations per project.
Will generated content publish automatically?
The described workflow has the hotel team review and publish. Confirm accounts, permissions and approval rules; a draft is not a published post.
What happens after publication?
Through connected enquiry channels, answer product questions, understand stay plans and pick up booking requests. Lucy and Max can continue connected workflows, while staff handle complex matters.
Can STAR fill gaps in product information?
Request missing information or verification from the hotel first. Do not guess facilities, package benefits, prices, validity dates or promotional commitments.
Video content summary
Watch the original filmStarting from hotel brand materials, the film shows one stay adapted for different audiences and media formats. After hotel review and publication, STAR follows enquiries and coordinates with Lucy and Max where connected. Campaigns and interfaces are illustrative.
Read the film subtitle transcript
Source: the editable subtitles supplied with this film’s original resource package. Original wording is retained; on-screen labels and sound effects are not included.
I’m STAR, your AI hotel marketing assistant.
I learn your hotel’s brand and products
from your existing marketing materials.
For each promotion,
I quickly create posts, images and videos.
One stay, different stories:
family time, a productive business trip,
or a getaway for two.
Then I shape the message for feeds,
carousels, short videos and stories.
Your team reviews and publishes.
When guests respond after hours,
I keep the conversation moving:
answering product questions,
understanding their plans
and picking up booking requests.
Where connected, I work with Lucy and Max
to continue reservations and guest services,
with your team handling complex requests.
STAR. More ways to tell your story.
A timely response when guests show interest.
Product information · Maintained by the Vast Blue Starry team · Content updated
EXPLORE THE TEAM
Experience it yourself
Start with a hotel conversation
Try a hotel conversation with Lucy, or open the Vast Blue product enquiry entry.