Identify intent
Recognise explicit travel needs through the hotel's own social accounts.
Guest acquisition
REACH
Turn clear travel intent into a booking conversation
Using the hotel's own social accounts, REACH identifies clear travel intent, matches guests with the hotel, starts relevant conversations, recommends itineraries and connects the conversation to booking.
How the work comes together
Match and engage
Connect guest preferences with the hotel's strengths and recommend a suitable stay and itinerary.
Connect to booking
Pass interested guests and conversation context into the booking workflow with the hotel team.
Outreach and account access follow platform rules. Rates, availability and reservations depend on confirmed hotel information.
IN PRACTICE
A clear role. A defined handover.
For teams seeking relevant guest conversations through hotel-owned social accounts. REACH starts with an explicit accommodation or travel need.
A concrete workflow
Scenario: a traveler asks about accommodation and an itinerary. How can the hotel respond with a relevant suggestion?
Identify the stated need: understand the destination, travel plan and priorities, then assess a relevant response within authorised account access.
Match hotel information: connect location, facilities and products to a suitable stay, and answer itinerary questions.
Continue to booking: preserve conversation context. Connected reservation workflows or hotel staff verify live rates, availability and confirmation.
Before connecting
- Hotel-owned accounts and authorised access, subject to the rules and account conditions of each platform.
- Current location, facilities, room and product information, plus an agreed scope of replies.
- A reservation handover owner. Confirm system connections before offering live rates or inventory.
Where people decide
The hotel confirms outreach permissions, quoted rates and reservation outcomes. A public question is not permission for unrestricted bulk outreach, and enquiries are not guaranteed bookings.
Questions before you begin
How is REACH different from STAR?
REACH starts with explicit travel needs expressed by potential guests. STAR starts with the hotel’s brand, products and promotions, creating content and following enquiries after publication.
Are domestic and overseas platforms the same?
No common platform set is assumed. The Chinese film illustrates domestic social channels, while the English film illustrates overseas channels. Confirm market, platform rules, hotel account permissions and integrations individually.
Can identified interest directly confirm a booking?
An expression of interest is not a confirmed order. Live rates, available room types and confirmation require a connected reservation workflow or hotel verification.
Are lead volumes or conversion rates guaranteed?
No fixed volume or conversion rate is promised. Confirm account scope, suitable products and the handover workflow, then assess actual traceable enquiries and reservations.
Video content summary
Watch the original filmThe film illustrates how hotel-owned accounts identify explicit travel needs, match hotel strengths, answer questions and suggest stays and itineraries, then continue toward rates, rooms and booking confirmation. Illustrative scenes are not evidence of real orders or business results.
Read the film subtitle transcript
Source: the editable subtitles supplied with this film’s original resource package. Original wording is retained; on-screen labels and sound effects are not included.
Right now, travelers are looking
for the right hotel in your city.
I’m REACH, your AI guest acquisition agent.
Across your hotel’s own social accounts,
I find public travel questions
and guests actively looking for the right stay.
I match their stated needs
with your hotel’s strengths,
then proactively start a relevant conversation.
I answer questions naturally,
recommend a suitable stay,
and suggest an itinerary that fits the trip.
Then I support the full booking journey:
checking dates, exploring rooms and live rates,
and guiding guests through booking confirmation.
REACH.
Meet the guests already looking for you.
Product information · Maintained by the Vast Blue Starry team · Content updated
EXPLORE THE TEAM
Experience it yourself
Start with a hotel conversation
Try a hotel conversation with Lucy, or open the Vast Blue product enquiry entry.